Affirmative Housing Marketing Plan

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Affirmative Housing Marketing Plan AFFIRMATIVE FAIR HOUSING MARKETING PLAN The most recent HUD Form 935 2a must be used and a copy prominently displayed in the office area laundry area and community room or wherever it is most likely to be read by the tenants A copy of the most recent HUD Form 92243 should be available on the internet at

The purpose of AFFH is to reduce segregation and encourage integration in housing by promoting fair housing choice regardless of one s protected characteristics under federal and New York State fair housing laws The Affirmative Fair Housing Marketing Plan AFHMP requirement is one part of that effort 1 What is an AFHMP An AFHMP is a marketing and outreach plan that housing providers use to strategize how they will target outreach to minority groups in their local community that are least likely to apply for housing opportunities

Affirmative Housing Marketing Plan

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Affirmative Fair Housing Marketing Plan AFHMP is designed to identify those minority and underserved populations i e protected classes who are otherwise least likely to apply to a given project and outline steps and actions to take to specifically market a project to those populations Beyond the letter of the law affirmative marketing and community outreach strategies are critical components to connect theoretical principles to affirmatively further fair housing with actual people Plan implementation requires hands on on the ground outreach Municipalities which have conducted an Assessment of Fair Housing currently rule

The Affirmative Fair Housing Marketing Plan AFHMP is a marketing plan designed to attract buyers and renters of all majority and minority groups regardless of race religion color national origin sex disability and familial status to assisted rental units and single family dwellings which are being marketed for INSTRUCTIONS FOR THE AFFIRMATIVE FAIR HOUSING MARKETING PLAN The IHDA Property Identification Number PID Represents New Deals Refer to the Project Number PID listed on the Transaction Summary Updated AFHMP Refer to The Compliance Connection to obtain the development Project ID PID I INTRODUCTION AND GENERAL INSTRUCTIONS

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C Affirmative Fair Housing Marketing Plan 1 Duration The Developer and contractor if any or other delegated entity shall review and update the AFHMP at least every five years or more frequently if relevant demographics change or as otherwise needed in Through an affirmative marketing plan a developer property owner and management agent will indicate and document what specific efforts they will make to reach out to potential applicants who might not normally seek housing at the property

Affirmative Fair Housing Marketing is required for all developments with five or more units with government assistance and all income restricted units under the City of Boston s Inclusionary Development Program The process begins by requesting an Affirmative Marketing and Tenant Selection Plan template from the City Affirmative Fair Housing Marketing Plan AFHMP requirement is one part of that effort Through its AFHMP an HCR funded development indicates what efforts it will undertake to advertise the development to potential applicants who might not otherwise apply for the housing This requires that the managing agent owner developer select a primary

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https://www.rd.usda.gov/files/Guide_301_Affirmative_Fair_Housing_Market_Plan.pdf
AFFIRMATIVE FAIR HOUSING MARKETING PLAN The most recent HUD Form 935 2a must be used and a copy prominently displayed in the office area laundry area and community room or wherever it is most likely to be read by the tenants A copy of the most recent HUD Form 92243 should be available on the internet at

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https://hcr.ny.gov/system/files/documents/2020/11/affirmative-fair-housing-marketing-plan-guidance-2020_0.pdf
The purpose of AFFH is to reduce segregation and encourage integration in housing by promoting fair housing choice regardless of one s protected characteristics under federal and New York State fair housing laws The Affirmative Fair Housing Marketing Plan AFHMP requirement is one part of that effort


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Affirmative Housing Marketing Plan - Beyond the letter of the law affirmative marketing and community outreach strategies are critical components to connect theoretical principles to affirmatively further fair housing with actual people Plan implementation requires hands on on the ground outreach Municipalities which have conducted an Assessment of Fair Housing currently rule