Strategic Planning Definition By Authors Robert N Anthony author of Planning and Control Systems 1965 one of the books that laid the foundation for strategic planning didn t give his own defini tion of strategy Instead he used one presented in an unpublished paper by Harvard colleague Kenneth R Andrews the pattern of objectives purposes or
Mintzberg defined strategy as a pattern in a stream of decisions to contrast with a view of strategy as planning Kvint defines strategy as a system of finding formulating and developing a doctrine that will ensure long term success if followed faithfully According to Stephen P Robbins Planning involves defining the organization s goals establishing an overall strategy for achieving those goals and developing a comprehensive set of plans to integrate and coordinate organizational work
Strategic Planning Definition By Authors
Strategic Planning Definition By Authors
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Strategy is an action plan for achieving the desired short medium and long term goals It refers to the overall business plan of the business to reach the potential customers of the product or service and to turn the potential customers into permanent customers KEY CONCEPTS STRATEGIC PLANNING Vision Mission Values Develop a process for shared agreement on mission vision and values from key stakeholders o Mission A statement of why the organization exists at the most meaningful level It is aspirational in that it can never be fully achieved
The chapter aims to consolidate emerging knowledge on the nature of strategic planning and to examine how why and with what consequences it is used in organizations Before proceeding it is important to consider what is meant by the notion of strategic planning Strategic planning is a systematic process of envisioning a desired future and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them
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Strategic planning is a more or less formalized periodic process designed to provide structured approaches to strategy formulation implementation and control The process usually manifests as a sequence of meetings wherein management groups determine and or review the organization s highest priorities Strategic planning is an organization s process of defining its strategy or direction The authors compared the corpus of strategic plans with nine other corpora This included annual reports from the public sector and nongovernment organizations research articles project plans executive speeches State of the Union addresses horoscopes
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Robert N Anthony author of Planning and Control Systems 1965 one of the books that laid the foundation for strategic planning didn t give his own defini tion of strategy Instead he used one presented in an unpublished paper by Harvard colleague Kenneth R Andrews the pattern of objectives purposes or
https://link.springer.com › chapter
Mintzberg defined strategy as a pattern in a stream of decisions to contrast with a view of strategy as planning Kvint defines strategy as a system of finding formulating and developing a doctrine that will ensure long term success if followed faithfully
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